Diamond Guide

An Introduction to diamonds
First, a geology lesson: diamonds are 99.95% pure crystallised carbon and can be extremely old - one to three billion years old, in fact. They are the hardest naturally occurring substance known and are formed beneath the Earth's surface when crystals of diamond occur in volcano feed-pipes. When volcanoes erode down, they release diamonds from their feed-pipes into layers of gravel which are later mined. However, due to the relative rarity of this natural process, diamond mines are found in just a handful of sites around the world. In rough form, diamonds are shipped to the world's cutting centres to be shaped and polished before being set as jewellery. It is the hardness, brilliance and sparkle that emerges during this process that transforms them into a girl's best friend.
Now for a quick history lesson, as you may be curious to know where the fashion began. Legend dictates that in 1477, a love struck Austrian, Archduke Maximilian, came up with a gem of an idea: why not give Mary of Burgundy a diamond ring to celebrate their imminent engagement? He placed it on the third finger of her left hand - the finger believed by ancient Egyptians to have a vein that led straight to the heart.
- How to shop for diamonds
Educating yourself about diamonds will help you make a sound purchase. Shopping for a diamond that has a... - What are the four Cs of diamonds
The key to a diamond’s value is its rarity, and no two diamonds are alike. Rarity is determined by a diamond’s... - What are the different diamond shapes
Round is the most popular cut. The most researched cut. Gives you the most flexibility to balance between cut, colour and clarity... - What are facets
Facets are the smooth surface areas of a stone which have been cut, polished and positioned at different angles which... - What is Fluorescence
Around two thirds of diamonds fluoresce to some extent under both artificial, and natural ultra violet (UV) light... - Is it important to get a certified diamond
This depends on the size of the diamond. If it is more than 0.50ct, then we recommend that you get one certified... - Should I worry about conflict diamonds
The term ‘conflict’ or ‘blood’ diamonds, as they are sometimes called, refers to alluvial diamonds found in...
- What is the Kimberly Process
The Kimberley Process (KP) is a joint governments, industry and civil society initiative to stem the flow of conflict diamonds... - Ethical Diamonds
Many consumers buying jewellery today are concerned that it should meet ethical standards, that its raw materials should not... - Do diamonds come in other colours
Yes, diamonds come in a variety of colours. The majority of diamonds sold in the jewellery industry range from near... - Stones commonly confused with diamonds
There are a number of man-made stones on the market that could be confused with diamonds. These are... - What are synthetic diamonds
In recent decades technology has been developed to create synthetic diamonds by replicating the high temperature/high... - How can I tell if my diamond is real
The only way to be sure if your diamond is real is to take it to a jeweller for identification. Although it's true... - Things to look out for when buying a diamond
Because there are so many elements to consider, it pays to go to a reputable and established retailer when buying...
